Are You Running Open Houses Correctly?
Questions about your Real Estate Career?
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I recently got a question from an agent who has been attracting buyers to open houses, but they weren't getting accurate contact information from the people coming through. How do you get people to leave their real contact information at open houses?
Obviously, the primary objective of the open house is to sell the home. However, you'll get a lot of people coming through who decide the home isn't right for them. You might even get a few people who are thinking of selling their own homes, but want to check out the competition. Those are great opportunities for you to get their information.
You want to create the best bait that you can. Don't throw a hook in the water and expect a lot of fish. Have a buyer book and a seller book that you can hand out at open houses. Only bring one copy for buyers and one copy for sellers. The buyer book has tips for them to find the perfect home at a great price. The seller book has tips for netting the most money on your home sale.
If they're interested, ask them to write down their name, address, and phone number, and you'll send them the book. Now you have great information and after you send them the book, you can follow up, convert them, and get more business.
It's much better to offer something of value than to have people fill out a survey they don't want to deal with. Those surveys get you fake email addresses and scribbled phone numbers. If you offer something of value, you will always get the correct contact information.
If you don't have a book, you can always use a free report with tips to sell your home for top dollar or tips on finding the right home. Then they will be happy to give you their contact information.
If you have any questions, give me a call or send me an email. I would be happy to help you!
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Why Work With Us?
Nancy Braun is the creative force behind Charlotte's Showcase Realty and its several divisions. Focusing on technology and delivering a new kind of experience, Nancy has created a new model for the real estate industry.
With her team of professionals, Nancy has positioned Showcase at the leading edge of the industry, earning national recognition from HousingWire that ranked Showcase Realty 46th in the nation among a very elite group of firms for their fastest growing companies report, HousingWire Fast50â„¢.
Showcase Realty is the only company in North Carolina and the only real estate brokerage firm to rank in the HousingWire Fast50â„¢ for 2014. Showcase is also ranked the 7th best real estate company in the nation and 1st for the Carolinas by Wall Street Journal/REAL Trends top 1000 real estate companies.
Showcase rose in national ranking from 11th in the nation in 2014. Nancy Braun was featured as a 5 Star Real Estate Agent in 2015 by the Charlotte Magazine.
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About the Author
Nancy Braun is the creative force behind Charlotte's Showcase Realty. She founded the company in 2008 and quickly became a Certified Woman-Owned Business. In 2014, Nancy won the Charlotte Business Journal's “Women in Business Achievement Award”.
"Working at Showcase Realty is an amazing adventure. It is a dynamic environment with an emphasis on technology and web presence. The staff and agents are great. The owner and Broker In Charge Nancy Braun is a pleasure to work with and a treasure trove of knowledge."
Tripp Ingle, Broker | Realtor (NC)
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