7 Ways REALTORS® Need To Communicate With Clients

As professional real estate agents, we understand that we are there to offer support and advice to homebuyers and homeowners. These buyers and sellers are our clients, and as such need our honest input, but also our positive reinforcements. It’s important to remain tactful and considerate.

If you want to earn their business and referrals, use these 7 tips:

Learn how to give constructive criticism. Instead of saying “Your home is a mess and you need to purge your stuff” – even though you might be thinking it! – turn that into “Here’s what we’ll need to do to properly stage your home so it sells faster,” and then give your clients some suggestions. That way, you are still addressing what needs to be changed, but without making the homeowners feel embarrassed or overwhelmed. They will appreciate your help, not your pointing out their faults.

Provide resources. Because your clients see you as knowledgeable, they count on you not say what’s wrong with their home, but how to make it more sellable to buyers. So instead of saying “You need to clean the walls or floor and make the place smell better,” try, “We can freshen up your home with the help of a contact I have who can do it for you – so you don’t have to.” Giving them suggestions that make their lives easier will be more appreciated, and go a long way in trusting your judgment.

Remain flexible. If you want your clients not to monopolize your time or try to reach you when it’s inconvenient, don’t say “Contact me during my office hours.” Instead, offer a range of hours when clients can expect to reach you, followed up with an assurance to cover unexpected situations that may arise – “You may reach me at or during (specify hours or range of hours), but I’m always willing to be of help to my clients.” And while you don’t have to be on-call like a doctor, let your clients know if they are trying to reach you outside of your available hours, you will do what you can to still be of help if something sudden comes up.

Redirect a misinformed client. Occasionally, your clients might say or do something that they insist is correct, when in fact you know they are misinformed. Rather than telling a client “You’re wrong. You have to follow what the contract says if you don’t want to be penalized,” say, “I know it isn’t easy to keep track of the deadlines for your contract, but they are there so both parties are protected.”

Avoid assumptions. Clients expect you to be non-judgmental, and to not make assumptions on their lifestyle. Rather than saying, “Hi there, this must be your daughter,” and risk insulting the client’s young-looking partner or other household member or acquaintance, say, “Hello, and what relation are you to (use homeowner’s name)?” to introduce yourself while asking an open-ended question and not a stereotype statement.

Keep your opinions to yourself. The time-old advice of if you don’t have anything nice to say, it’s best not to say it, is true. Your opinions are not necessarily shared by your clients, but they don’t have to know that. Remain professional as their realtor and instead of saying “This house isn’t right for you,” turn the thought around into a question to make them think, such as, “What do you think about this house?”

Be sensitive to clients’ sentimental possessions. Rather than telling sellers “You need to put away all of your family portraits,” when preparing to show their home to prospective buyers, turn that around into “I like how you’ve arranged your collection, but I think that we might need to take some of it down so buyers can consider how they would want to decorate the room according to the décor they would want in here. Would you mind taking some of it down?”

When you practice sensitivity and tact, your clients will easily work with you to make the entire experience far more pleasant. At the end of the day, the goal is to deliver excellent service with professional results.

As broker-in- charge and owner of Showcase Realty, I mentor my team of agents on all of these critical skills as they grow their real estate businesses. Knowing what it takes, I have built a company that helps nurture sales skills that really work — through support, mentorship, education and passion.

If you’d like to find out to more, email me at Nancy@ShowcaseRealty.net or call me directly at 704-488- 3109. I would love to explore the future of your real estate business with you, with no obligation. There are so many wonderful agent-focussed services that we provide at Showcase Realty that you might find helpful, valuable and beneficial.

** Find out more about what it means to be a Showcase Realty agent by downloading our Book of Benefits at www.ShowcaseCareers.com. **

 

Another Happy Client Reviews Showcase Realty

“In June 2014 I hired Nancy Braun to sell my home in Matthews and everything from signing the listing agreement to the closing went exceptionally well. While not Nancy’s fault, a couple buyers pulled out of their offers and Nancy called me immediately to explain why they cancelled – and she reassured me to hang in there because my house would sell, and it did for full asking price! Nancy and her team are very knowledgeable, responded to my calls quickly, and were very professional. In addition to that, their system allowed me to know when the house was shown and provided prospective buyer’s feedback about my house. I’ve never seen a system like it. It kept me informed, which came in handy as I live in San Diego. Based upon my experience, I highly recommend Nancy Braun and her team!” – Metrocmj, Zillow

Find your dream home with best Charlotte NC real estate agent Nancy Braun and the Showcase Realty Team! Call (704) 997-3794 today!

If you’re looking for homes for sale, visit: www.ShowcaseRealty.net.

Another Happy Client Reviews Showcase Realty

“Nancy Braun and the Showcase team were excellent during the home buying process. Since I was relocating to the Charlotte area, her tour of the city to help me acclimate was wonderful. She is a masterful negotiator in getting an excellent deal, and was able to assist with the home buying process from mortgage, inspections and closing. Her expertise and skill was invaluable! Highly recommend Showcase Realty.” – Lucyjones1968, Zillow

Find your dream home with best Charlotte NC real estate agent Nancy Braun and the Showcase Realty Team! Call (704) 997-3794 today!

If you’re looking for homes for sale, visit: www.ShowcaseRealty.net.

Another Happy Client Reviews Showcase Realty

“Nancy was of great help! I contacted her and about a month later she had a few buyers for my home! She even convinced the buyers to pay off some things that were affecting my credit due to my mortgage loan! I would recommend her services to anyone looking to sell their home in a promptly manner! Thanks Nancy!” – Clareeseblackmon, Zillow

Find your dream home with best Charlotte NC real estate agent Nancy Braun and the Showcase Realty Team! Call (704) 997-3794 today!

If you’re looking for homes for sale, visit: www.ShowcaseRealty.net.

Another Happy Client Reviews Showcase Realty

“Nancy Braun helped us find our first house and guided us through the whole process. We would definitely recommend Nancy and would call if we are ever in the market for another house.” – Mriver97, Zillow

Find your dream home with best Charlotte NC real estate agent Nancy Braun and the Showcase Realty Team! Call (704) 997-3794 today!

If you’re looking for homes for sale, visit: www.ShowcaseRealty.net.

Another Happy Client Reviews Showcase Realty

“Showcase Realty is not just a place to work, its a family! Nancy Braun is a wonderful business woman with a HUGE heart! Nancy has built Showcase Realty on personal values and professional experience. I am honored to be able to be a part of this team of talented people as we come together to create the completed vision of Showcase! Every client, every agent, every employee is important and appreciated! We are growing and continually improving the overall experience here at Showcase Realty! Team work makes the dream work!” – Jazma S., Yelp

Find your dream home with best Charlotte NC real estate agent Nancy Braun and the Showcase Realty Team! Call (704) 997-3794 today!

If you’re looking for homes for sale, visit: www.ShowcaseRealty.net.

Another Happy Client Reviews Showcase Realty

“Nancy and team do an outstanding job! Personable, diligent and aggressive. Nancy has handled several of our listings and always feel in good hands. She and her team consistently have our best interests in mind. Would highly recommend Showcase Realty to anyone coming into the area or local residents wanting to buy/sell property!” – Shirley B., Yelp

Find your dream home with best Charlotte NC real estate agent Nancy Braun and the Showcase Realty Team! Call (704) 997-3794 today!

If you’re looking for homes for sale, visit: www.ShowcaseRealty.net.

Another Happy Client Reviews Showcase Realty

“Nancy Braun and Showcase Realty are premier practitioners and professionals in the real estate business and Nancy is known and respected not only in her local market, but also on a national basis. You will never regret your decision to allow Nancy and her team to represent you in your real estate endeavors.” – Lester C., Yelp

Find your dream home with best Charlotte NC real estate agent Nancy Braun and the Showcase Realty Team! Call (704) 997-3794 today!

If you’re looking for homes for sale, visit: www.ShowcaseRealty.net.

SOLD: 3015 Remington St. Charlotte NC 28216

Another home sold by the Showcase Realty team! 

Do you know anyone thinking of selling? Are you thinking of putting your home up for sale? Let us know!

Get your home sold in as little time and as much price as possible. List with us today!

Call or text Nancy Braun at 704-997-3794.

Nancy Braun Sells 33% Faster than the Average Real Estate Professionals!

Charlotte NC Real Estate Agents Attend HUD Training Workshop

Thank you to all the real estate agents in Charlotte NC who attended Showcase Realty’s HUD Training Workshop!

We hope you all learned new things that can help you in your careers!

You can check out some of the workshop photos below:

Don’t miss out on future workshops by following us on our Facebook page and checking our website for updates: www.ShowcaseRealty.net!