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Are you looking for tried and tested tips for selling your home at top dollar? Selling your home fast and for the most money is not an easy task, but it is possible when you use the right strategies.
Nancy Braun, on her third guesting at Charlotte Today at WCNC NBC, talked about the essential marketing strategies for selling your home quickly and for the highest price.
First on her list is the use of professional photography. With many buyers today beginning their home search online, it’s imperative to showcase your home with stunning professional photography in order to capture the buyers’ attention and to create a positive first impression.
Next, Nancy shared how important the Multiple Listing Service (MLS) is and how it allows sellers the widest exposure in advertising their home for sale. She also discussed why marketing a home with online video makes so much sense. Aside from professional photos, a video tour is a very powerful way to showcase the unique features of the home while giving a much more detailed look at the property.
One of the ways to sell your house fast is having the right agent to efficiently and effectively move through the process. Your agent should be proactively calling potential buyers, communicating with existing customers, and constantly following up on new leads.
If you’d like to know more information on buying and selling Charlotte NC real estate, call Nancy Braun at (704) 997-3794. An expert when it comes to selling homes, she can sell your house in 30 days or less.
Eugene Robinson: Everyone wants to get top dollar when they put their home up for sale, and this morning we’re going to share some strategies for success.
Colleen Odegaard: Welcome this morning, Nancy Braun with showcase realty. Nancy, Good Morning and thank you for being here.
Nancy: Good Morning!
Colleen Odegaard: Alright I like this, you’ve got 5 essential marketing strategies to help people get top dollar for their house. The first one, and this is important: Use professional photos, why is that so critical?
Nancy: Well, in the old days, as realtors, we used to be able to find the homes for our clients and they didn’t have access to the internet like we do. Today, people now search on the internet for homes. They look in the internet, on different sites and they are going to be attracted based on the photos. So now, I’m not necessarily honing in and trying to find the home, the client comes to me, they hand me a bunch of MLS numbers that they found on various websites and say “I want to see this home”, “I wanna see that home”. First and impression is everything, photography is everything. So you really have to make sure you have someone who understands how to take photos of homes, not just a photographer that takes pictures of people. It’s a very different thing.
Colleen Odegaard: It is different, I’ve seen people use cell phone picture and the room is dark and it’s not centered right and I thought, Do you people want to sell your house, why would you use pictures like that?
Nancy: That’s right, professional photography is very expensive. You also need to have the editing ability, so editing programs, we at Showcase have our own professional photographer on staff.
Colleen Odegaard: That’s great, great.
Eugene Robinson: Okay, next is the MLS. What is the MLS? What is it? Why does it have to be enticing and complete?
Nancy: MLS is what feeds to all the other websites. All the information, the description of the property, all the features of your home is all gonna be laid out by the real estate agent, to promote your home. Then it feeds into Zillow and some of the other popular website, and it’s very important that you spend a lot of time honing in and making sure you’re really capturing all the enticing features of your home. I would suggest that if you do have your home in the market or you’re planning to have your home on the market, look at your MLS Sheet. Ask your agent to send it to you as a proof so you can make sure you have everything on there that you want and are really important features. It might not just be the home, it might be the location, it might be near some really great shopping, or great access to certain highways, or lakes, or recreation areas. So you want to make the captions and descriptions emotionally engaging, not just technical.
Colleen Odegaard: Yes, that’s good advice. You’re good, Nancy. What about the use of video?
Nancy: Videos are keys. I went on a listing appointment recently, and the guys was about 35 years old. And he said, “Do you do video?” I go, “Oh my gosh, of course we do video” Then he said “Well that’s good ‘coz I won’t even look at a listing online unless there’s a video attached. And I said “Why is that?” “’Coz I don’t like clicking through the photos, it’s too hard.” A lot of people also--- we don’t like this but as a business owner--- but reality is, a lot of employees are looking at homes while they are working. So they might have their cell phone right beside them, and they want the video to play while they’re working.
Colleen Odegaard: So video tour of the property for sale?
Nancy: Yes, the video also gives them the 3D kind of involvement: How’s the flow of the home? How does it feel when you enter? There’s a lot of different styles of videos, a lot of real estate agents kind of have the slideshow of the flat photos but you can also have real video where you’re actually in the home shooting the video.
Colleen Odegaard: And which is what you use, we saw you in that one video we showed just a moment ago.
Eugene Robinson: So where should we post these videos?
Nancy: We post them on Facebook, on social media, and you can post it on Zillow. Zillow also has something that a lot of people don’t realize that they have: an app that the RealtorⓇ can access where they can do this 2-minute video just by walking through the home using the app. I would say majority of the listings on Zillow don’t have this posted, but supposedly. Zillow said they get 4 times more views if they have that video attached to their program.
Colleen Odegaard: Another strategy you have for success when it comes to a good sale: Fast lead follow up right? Like you can’t sleep on it man, let’s make it snappy.
Nancy: Everyone is instant, everyone is used to the internet, they want instant response. So if you return someone’s inquiry, whether it’s an email or a voicemail or a call, two hours later, they’ve moved on to another property, they’re in another neighborhood, so they need that instant, instant return. You want to be sure that the RealtorⓇ you’re working with is going to respond to the calls and the emails immediately while the person’s engaged on that house.
Colleen Odegaard: You’re so right about that, people are impatient when it comes to real estate. When somebody wants to see a house and they want to make an offer, they want to do it that minute, not two hours later. That’ so true.
Nancy: Yes, in this world, everything’s instant now. There’s a study that’s been done in hospitality industry that says: 10 years ago, people would be okay waiting in line when they went to a hotel for up to four minutes, they wouldn’t get anxious. Now it’s 20 seconds--- twenty seconds, that’s how much patience we have.
Colleen Odegaard: Oh my gosh.
Eugene Robinson: Wow.
Colleen Odegaard: We have to calm down. Makes your job really hard, doesn’t it?
Nancy: Yes, and people don’t want to have the phone ringing three times, you have to answer your phone on the second ring or they think that you’re ignoring them.
Colleen Odegaard: Which is why at Showcase Realty, you have so many people on staff ready to answer the call. If you’re ready to put your home on the market or you’re looking for a home to buy, visit: experthomehelp.com, experthomehelp.com. That’s where you’ll receive a free copy of Nancy Braun’s book: The Ultimate, No Holds Barred Guide to Selling and Buying a Home in the Carolinas. Again the website is experthomehelp.com. Nancy, thank you so much, you’re so good at what you do.
If you are selling your Charlotte NC real estate, feel free to contact Showcase Realty's Nancy Braun at (704) 997-3794. She has the knowledge and expertise that you need to sell your home for top dollar.
Are you thinking of selling your Charlotte NC real estate? Get top tips from the best real estate agent in Charlotte NC!
Nancy Braun, owner and Broker-in-Charge of Showcase Realty, was recently invited as a guest in Charlotte Today, a local lifestyle and entertainment show on Channel 36 on NBC.
She talked about the real estate market right now and how it is a great time to sell Charlotte NC homes since there are more buyers than there are homes to choose from.
Nancy also shared tried and tested tips that will help sellers get the most out of their home sale. She discussed how people tend to overlook landscaping and focus so much on the interior of the house. The truth is failing to boost your home’s curb appeal can be damaging.
Next, she explained the importance of decluttering and how essential it is to help the buyers envision their things in the home. Nancy highlighted that if you're at a point where you're not sure what to do with that particular piece of furniture, you have to remember that less is more.
Lastly, Nancy talked about the need for keeping the entire home clean during the entire selling process.
Watch the video for more details on how to sell your home fast!
Whether you are selling your home or looking for new homes for sale in Charlotte NC or houses in Charlotte NC for rent, you know how to call. Call Nancy Braun at 704-997-3794 for more information on buying and selling Charlotte NC real estate.
Colleen: If you've ever thought about selling your home, now's the time. It's never been a better market for sellers. I went to Showcase Realty to find out more.
Well, now is a great time to sell a home. Here to tell us more about it, is Nancy Braun with Showcase Realty. Nancy, first off, explain the state of the market right now. What's it like out there?
Nancy: The market is so spectacular. It is really a seller's market. There are more buyers than there are homes to pick from. So, we have actually only up two and a half months inventory supply in a true- even market, there would be a six-month inventory supply.
Colleen: So Nancy, you have some tips to get the most out of your home sale. What are they?
Nancy: Well, one of the things that people overlook is landscaping and they think they focus so much on the interior of the house and they don't realize that a lot can go a long way if you just, you know, prune and put some mulch down and put some beautiful flowers out, pull some weeds and- and actually add some beautiful dynamics and color to your front scape. So, I can tell when I'm driving up to a house if the buyer is gonna be interested just by their breath, how they respond to the house. And they almost make that decision before they even get in the house. So the curb appeal which is so overlooked sometimes can really be damaging. It's simple, you know, go and get some new pine needles or get some new landscaping flowers. Red and yellow is Feng Shui. It’s supposed to sell houses. So, put away your purples and the pink, you know, the pastels and do the red and yellow.
Colleen: Next up, you say declutter.
Nancy: Declutter. Yes, so. It is so critical that you try to make the home in the way a buyer will envision their things in the home. So if there's too much in the home then they can't see beyond it. A lot of people don't have vision as much as we think they do. I have clients that also say to me, “Well, you know, I don't want to paint. I don't know what color they want. Maybe they'll just paint themselves. They can replace the carpet themselves.” They don't envision that property to look the way it should look. So, a little can go a long way. I don't want anyone to really spend a lot of money renovating the home, rehabbing the kitchen. They're never gonna get a 100% back. If not, even more back. But the smaller things like paint, declutter, make sure that there's a traffic pattern. They can walk through rooms very easily without having to walk around things. And I always say, less is more. So, after I leave I say, “You know, if you're at a point where you're not sure what to do with that particular piece of furniture, less is more.”
Colleen: Good advice.
Nancy: Just remember, less is more.
Colleen: Also, keep it clean like squeaky clean pristine, right?
Nancy: It is incredible but we get used to, even myself, you get used to the little cobwebs up in the ceiling. And you don't realize that there's a little dust on your fans and your ceiling fan. And the filters need to be changed. Those things actually get noticed. So you’re a seller, you're… the buyers that come into that home, they think if you can't maintain the home, then you're not maintaining it in other ways like maintaining your furnace or maintaining your plumbing. And it's just a visual sense. If they feel like it's squeaky clean like you say, they're gonna like the house more. They're gonna feel more comfortable in the house. And so get that professional cleaner in there over and beyond yourself. And if you're tight on money, just you do the elbow grease and just make sure you're cleaning. One thing that I always think is kind of funny is people always open things. People are touchy-feely. They want that connection, right? So they go in the kitchen, they always open the microwave. Well, if you've got a dirty microwave - not that you're gonna find anything different in one person's microwave versus another person's microwave but it's like arm distance, so they open it.
Nancy: So it's like, you know, go ahead and, you know, straighten out the cans in your cupboard.Clean out the refrigerator because you don't know what they're gonna open and that just goes a long way.
Colleen: Great advice. Nancy, thank you so much. Thank you for your time.
Nancy: You're welcome. Thank you for having me.
So if you're interested in selling your home or looking for home to buy, visit ShowcaseRealty.net, ShowcaseRealty.net. Or better yet, call Nancy at Showcase Realty. The number’s 704-997-3794. Again, 704-997-3794. Make sure you mention Charlotte Today. If you do, you'll receive a free copy of Nancy Braun's book, The Ultimate No Holds Barred Guide to Selling and Buying a Home in the Carolinas. Again the number’s 704-997-3794.
The U.S. real estate market in the south has a lot to offer buyers right now. So if you’ve been waiting to become a move-up buyer or first-time homeowner, this season remains the best time to buy a luxury home in Charlotte, NC! And since no two luxury homes are alike, here’s a look at some of the hottest trends for you to consider when buying or building a luxury home in Charlotte:
The average luxury home ranges from 5,000 – 7,000 square feet; and many of these homes are single level, rather than multi-story because of the ability to add in vaulted ceilings, an open floor plan, and a sunporch or deck for entertaining, to make for a truly elegant living space with customized features in every room.
Many luxury homes for sale in Charlotte feature as many as 5-car garages for your prized possessions.
Home buyers want top-of-the-line appliances with smart technology and lots of ample storage solutions, and customized countertops and cabinetry.
Adjustable lighting, voice activated alarm systems, and programmable thermostats are just some of the options most requested for home automation features in a luxury home.
Spacious Walk-in Closets
Master bedrooms have one or more large walk-in closets, many with an island.
Upscale Master Bathrooms
From garden baths to steam showers, claw-barted tubs, and even bidets, bathrooms in luxury homes are elegant, classy, and focused on your optimal comfort in mind.
Indoor or Outdoor Sports Courts
The addition of an enclosed area for playing sports and other recreational activities has become popular for things like indoor or outdoor basketball or tennis, a pool, or even as a fitness or game room.
If you are buying a luxury home anywhere throughout North Carolina, you can take advantage of a waterfront view or hilly backdrop, depending on your style.
Doorknobs, handles, faucets, and lighting fixtures are all decked out with a variety of finishes that complement each other for an interesting mix throughout the home. The most popular finishes include bronze, brushed nickel, chrome, or antique brass.
Disappearing or Collapsible Window Walls
In luxury homes, the layout flow is generally open, and having the least amount of barriers between your indoor and outdoor living spaces has become increasingly popular. By using bi-folding or moving glass wall systems and doors, you don’t have to sacrifice the panoramic view.
Are you ready to see what Charlotte has to offer? For a portfolio and tour of Charlotte area luxury homes, contact luxury neighborhood experts at Showcase Realty at 704-997-3794 or send us a message here!
Almost every region has experienced a booming housing market, with the demand for homes greatly surpassing the amount of inventory available. Luxury homes however have had a different experience, with upper-end supply still having a high amount of inventory to sell.
Because of the higher supply of homes, prices have not had the ability to sky rocket like the low and mid-range markets. With the larger inventory and great mortgage rates, those who are thinking of buying luxury homes should consider making some moves in today's market.
3 Major Reasons You Should Buy a Luxury Home Now:
1. Availability - More Luxury Homes to Sell
In an article from the Wall Street Journal, it was explained that more inventory is available in the upper-end market with less is available in the lower to mid-tier price range. The graph below displays the increase/decrease of inventory in the first 4 months for 2016, in comparison to 2015.
2. Reasonable Pricing for Luxury Homes
Another article by the Wall Street Journal discussed luxury market prices, explaining that decreased price adjustments are much more common for the luxury market in comparison to lower-priced markets. They further added that:
The growing number of price cuts suggests luxury-home sellers are becoming more realistic about property values as sales have slowed, said several real-estate veterans.
These findings suggest a more generous list of luxury homes to choose from, with the opportunity to land the property for a reduced price.
3. Lower Mortgage Rates
Larger mortgage rates for “jumbo” loans on luxury homes were one of their main drawbacks in the past.
It has been explained, however by HSH.com that 30-year fixed jumbo rates recently decreased enough to break the previous record-low set in April by two basis points, reaching 3.66%.
Quit dreaming about your perfect home and start living in it! Now is a great time to enter the luxury property market with larger selections, lower prices and better mortgage rates. The time to act is now!
We would love to be of assistance in your home search. At Showcase Realty we have an array of luxury homes for you to browse, and our real estate consultants can help you with all of your luxury home questions.
Call us now at 704.997.3794 or connect with us by sending us a message here.
Do you have a luxury home to sell? Would you like YOUR luxury home showcased on national primetime television? Details here!
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