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As professional real estate agents, we understand that we are there to offer support and advice to homebuyers and homeowners. These buyers and sellers are our clients, and as such need our honest input, but also our positive reinforcements. It’s important to remain tactful and considerate.
Learn how to give constructive criticism. Instead of saying “Your home is a mess and you need to purge your stuff” – even though you might be thinking it! – turn that into “Here’s what we’ll need to do to properly stage your home so it sells faster,” and then give your clients some suggestions. That way, you are still addressing what needs to be changed, but without making the homeowners feel embarrassed or overwhelmed. They will appreciate your help, not your pointing out their faults.
Provide resources. Because your clients see you as knowledgeable, they count on you not say what’s wrong with their home, but how to make it more sellable to buyers. So instead of saying “You need to clean the walls or floor and make the place smell better,” try, “We can freshen up your home with the help of a contact I have who can do it for you – so you don’t have to.” Giving them suggestions that make their lives easier will be more appreciated, and go a long way in trusting your judgment.
Remain flexible. If you want your clients not to monopolize your time or try to reach you when it’s inconvenient, don’t say “Contact me during my office hours.” Instead, offer a range of hours when clients can expect to reach you, followed up with an assurance to cover unexpected situations that may arise – “You may reach me at or during (specify hours or range of hours), but I’m always willing to be of help to my clients.” And while you don’t have to be on-call like a doctor, let your clients know if they are trying to reach you outside of your available hours, you will do what you can to still be of help if something sudden comes up.
Redirect a misinformed client. Occasionally, your clients might say or do something that they insist is correct, when in fact you know they are misinformed. Rather than telling a client “You’re wrong. You have to follow what the contract says if you don’t want to be penalized,” say, “I know it isn’t easy to keep track of the deadlines for your contract, but they are there so both parties are protected.”
Avoid assumptions. Clients expect you to be non-judgmental, and to not make assumptions on their lifestyle. Rather than saying, “Hi there, this must be your daughter,” and risk insulting the client’s young-looking partner or other household member or acquaintance, say, “Hello, and what relation are you to (use homeowner’s name)?” to introduce yourself while asking an open-ended question and not a stereotype statement.
Keep your opinions to yourself. The time-old advice of if you don’t have anything nice to say, it’s best not to say it, is true. Your opinions are not necessarily shared by your clients, but they don’t have to know that. Remain professional as their realtor and instead of saying “This house isn’t right for you,” turn the thought around into a question to make them think, such as, “What do you think about this house?”
Be sensitive to clients’ sentimental possessions. Rather than telling sellers “You need to put away all of your family portraits,” when preparing to show their home to prospective buyers, turn that around into “I like how you’ve arranged your collection, but I think that we might need to take some of it down so buyers can consider how they would want to decorate the room according to the décor they would want in here. Would you mind taking some of it down?”
When you practice sensitivity and tact, your clients will easily work with you to make the entire experience far more pleasant. At the end of the day, the goal is to deliver excellent service with professional results.
As broker-in- charge and owner of Showcase Realty, I mentor my team of agents on all of these critical skills as they grow their real estate businesses. Knowing what it takes, I have built a company that helps nurture sales skills that really work — through support, mentorship, education and passion.
If you’d like to find out to more, email me at Nancy@ShowcaseRealty.net or call me directly at 704-488- 3109. I would love to explore the future of your real estate business with you, with no obligation. There are so many wonderful agent-focussed services that we provide at Showcase Realty that you might find helpful, valuable and beneficial.
** Find out more about what it means to be a Showcase Realty agent by downloading our Book of Benefits at www.ShowcaseCareers.com. **
Yet another reason to fall in love with Charlotte NC! US News has ranked the Queen City among the top 20 best places to live in America for 2017!
This year, Charlotte achieved an overall score of 7.1/10 – an improvement from last year’s score of 6.9.
You can read the rest of the report here: http://www.charlottestories.com/us-news-ranks-charlotte-one-best-places-live-america-2017/
If you’re thinking of moving to Charlotte NC or know someone selling their property, call Nancy Braun at 704-997-3794 today!
For suggestions, you may call 704-997-3794 for topics you would like us to include in these series of topics.
This comprehensive guide is a continuation of our main title, how to sell your home fast in Charlotte.
You may know everything about selling your house fast in Charlotte but one value that resonates is being able to speak to your buyers in their own language.
As sellers, empathy is highly important.
It is empathy that will lead you to know how you can transform your house into something that will make your buyers swoon for finally finding the home they are looking for.
You previously read about a few techniques on how to prepare your house before you put it up for sale.
In the succeeding chapters, we will go into details on each major point discussed. Our focus will be finding the right REALTOR?. Someone who can help you sell your house fast.
The main reason why I came up with this comprehensive guide project is to give you a booklet of the best steps to prepare you for selling your property.
This way, you do not need to spend all your valuable time researching it. This will be your quick reference to help you jumpstart one of the most important decisions in your life.
Let’s take a look at this good video on wise and quick tips on how to choose the right REALTOR? for your home.
Author Alison Rogers wrote an exciting book about 10 questions that will assist you in identifying the best agent. Here are helpful tips from her book that you can use if you have not chosen your agent yet.
Real estate agents can earn professional designations granted by trade organizations. If the agent is called a REALTORS? that means she’s a member of National Association of REALTORS?. By hiring one, you are guaranteed that this is an agent who formally pledges to support the code of ethics.
Choose an agent who can help you with your home valuation, tell you what your home is worth and why.
It’s essential to have an agent that will support your choices but is also willing to tell it like it is. The right agent will test your ideas and perception of an inflated market value and will assist you in setting realistic expectations.
Don’t miss out on the opportunity of owning this diamond in the rough! This great 2 story home in Cindy Park neighborhood needs some TLC but has a lot of potential! It features a 2 story great room with a fireplace and it has a bedroom and bath downstairs! The master bedroom suite has a vaulted ceiling and dual vanities!
Make an offer for this home for sale by calling Nancy Braun at (704) 997-3794 today! As the premier REALTOR® in Charlotte I am here to assist you in finding the best home for your family.
If you’d like to know more about the property, send us a message here: http://showcaserealty.net/contact-us/.
If you want to know more about similar homes for sale in the area, visit: www.ShowcaseRealty.net.
As a part of our team-building endeavors at Showcase Realty, we hosted an agent luncheon at Luciano’s Ristorante Italiano on South Boulevard. The bard and ambiance, as always, were fantastic. The company, even more so.
As owner and broker-in-charge of Showcase Realty, I aim to regularly provide a fun and stress-free venue to improve the team’s morale and to empower each agent to reach his or her maximum potential.
During the luncheon, we explored each agent’s career goals and aspirations as well as any challenges they’re often faced with that prevent them from achieving these goals. With an ever-changing industry, I keep my finger on the pulse by attending several industry conferences and mastermind groups that prepare me to navigate Showcase Realty’s success. By extension, I share as much valuable information and insights with my team so they can overcome obstacles and meet their challenges head on, armed with top-level information to assist them. They also know that they have the strong backing of the best real estate administrative and marketing systems and support in place to take care of time-consuming tasks, so they can focus on the business of assisting buyers, sellers and investors.
I’m a great believer in growth and innovation — through learning, business building, progress and problem-solving. That’s why get-togethers like this are wonderful opportunities to encourage, assist and support my team. Our time together is both, fun and productive.
If you’re an agent looking for real support from your brokerage, we’d love for you to join us. My team and I at Showcase Realty invite agents to be a part of a family that has your best interests at heart.
I hope that you will give me the opportunity to assist with your business growth. Call me at 704-997-3794 or email Resume@ShowcaseRealty.net to arrange a confidential discussion.
At your service,
Nancy Braun, Broker-In-Charge
Find out how you can join Showcase Realty by visiting www.greatbrokerleads.com. Make at least $25K more over the next 12 months or Showcase Realty will pay you the difference in CASH*! (*conditions apply)
More about Showcase Realty: Showcase Realty is an innovative boutique Charlotte real estate firm located at 1430 S. Mint St. in the Historic South End district. Owner and Broker-In-Charge, Nancy Braun, founded Showcase Realty in 2008 on the principles of innovation, teamwork and community mindfulness. Committed to selling homes and surpassing customers’ expectations, Showcase provides professional service, personally delivered.